BEST Mexico Phone Card @ Perez Montalbetti Advertising.

Viscom International, provider of BEST Mexico, a long distance phone card in Georgia amongst Mexican consumers, has engaged Hispanic advertising agency Perez Montalbetti to create a mass media advertising campaign for the Denver, Colorado market.

Denver is a perfect choice after Atlanta for BEST Mexico. It has one of the highest density Hispanic markets in the US with a dominant Mexican community. To captivate these consumers Perez Montalbetti will be launching a mass media campaign that will include TV, radio, and out-door, as well as a public relations campaign.

BEST Mexico, which has built its dominant market share in Georgia through strong grassroots efforts over the past three years, decided it wanted to capture the same market share much quicker in Denver and thus sought the expertise of a experienced Hispanic advertising agency. “Our goal is to grow our Denver market sales to levels comparable to those of Georgia within six months,” said John Wise, President of Viscom International, BEST Mexico’s parent company. “That type of effort dictated that we hire professionals to help us with the strategy, new creative and execution.”

“We’re excited about the aggressive attitude BEST Mexico is taking towards the Denver market; it’s pretty much in line with our philosophy,” stated Jim Perez, Chief Creative Officer and co-founder of Perez Montalbetti Advertising. “We’re honored to work with an excellent product like BEST Mexico that truly offers reliability and quality service to the Hispanic consumer,” added Patricio Montalbetti, co-founder of the agency. Perez Montalbetti Advertising will also be launching a new BEST Mexico advertising campaign in the Atlanta market. Both campaigns will launch in August.