GlobalWorks Launches HispanicWorks Division.
June 21, 2003
GlobalWorks Group announced the launch of HispanicWorks, a new division focused on marketing and advertising to Hispanics, and named William Ortiz, formerly vice president, diverse markets, at JPMorgan Chase, to the post of president.
“Our role in serving the Hispanic marketplace has expanded dramatically, with clients ranging from BancoChase.com to Verizon Wireless to Fleet, so the launch of HispanicWorks is a natural move and recognition of our growing commitment to clients in this arena,” Yuri Radzievsky, CEO of GlobalWorks, said.
“I can think of no other leader I’d like at the helm than William Ortiz, who brings the vision, experience and sensitivity needed to make HispanicWorks a significant growth engine for clients seeking an ever-greater share of the burgeoning Hispanic marketplace,” Mr. Radzievsky said.
