Lopez Negrete Communications Turns On Telly, Raises Swards & Catches A Rainbow.

Lopez Negrete Communications won top honors, back-to-back-to-back at three of the country’s most prestigious awards shows, all within weeks of each other.

At the Telly Awards, the independently owned, Hispanic marketing agency, won eight Finalist Awards, and two Winner Tellys from among more than 10,000 entries in this year’s competition.

The Telly Awards was founded in 1980 to showcase, and give recognition to outstanding non-network and cable TV commercials. It’s become a highly respected competition, and one of the most sought after honors in the TV and video industry. The Tellys were judged by over twenty of the industry’s top professionals from across the country.

“This show is unique in that entries don’t compete against each other, but are judged on a point system, based on a high-standard of excellence established over time,” said Alex López Negrete, CEO and Chief Creative Director of Lopez Negrete Communications. ” The show’s integrity, and the quality of the winning work remains consistent year after year.”

The agency won the Winner Telly for their “Late Arrival,” spot for Bank of America, promoting mortgages; and for Tyson Food’s 30-second commercial entitled, “Monkey Bars.” The ads that won Finalist Awards included: three for Bank of America; two for Wal-Mart; one for Tyson Foods; one for Fiesta Stores; and another for Goya Foods.

And it’s not just the creative department that’s filling the agency halls with hardware. The Public Relations Department won Gold and Silver at the 2003 PRSA Excalibur Awards Show, held June 25th.

Presented by the Public Relations Society of America, Houston Chapter, these accolades recognize practitioners whose excellence in communication maintains high ethical and professional standards in achieving their goals and objectives.

“The Excalibur Awards are one of the most highly respected honors in the industry,” said Virginia Sanchez, Director of Public Relations at Lopez Negrete. “PRSA is the largest organization in the world for public relations professionals, and Houston’s chapter is one of its most active.”

The Excaliburs took on a “Big League” theme this year as the ceremony was held in Minute Maid Park, home of the Houston Astros. The agency went two for two. They slugged one out of the Park in the Multicultural Public Relations Category, winning Gold for Bank of America’s Total Security protection campaign. And Silver for the agency’s newsletter, “The Noticias,” in the External Publication Category.

Finally, at the Newspaper Association of America’s Annual Rainbow Awards, held in San Jose, CA, Lopez Negrete won the “Hispanic Segment” of the competition for the second year in a row. To date, Lopez Negrete is the only Hispanic agency to win a Rainbow Award. Their winning campaign was, once again for Bank of America. The newspaper campaign that won the
Hispanic Segment for the firm was entitled, “Seguridad” (Security), and focused on Bank of America’s SafeSend™ product.

When asked about this triad of recent wins, Alex López Negrete responded, “It’s an exciting time in our agency’s history. We’re growing commensurately with the Hispanic market that we serve. Awards such as these confirm that we’re maintaining a consistently high level of work. No matter how big we grow, we remain dedicated to our philosophy of bridging Hispanic and Corporate America. By creating communications that empower both to reach their goals-growth, progress and inclusion-we help our clients grow their businesses. And when our community grows in size and participation, we’re ALL winners.”