Azteca America Network Adds Phoenix & Tucson.

TV Azteca, S.A. de C.V. announced that Azteca America, the company’s wholly-owned broadcasting network focused on the U.S. Hispanic market, affiliated two new stations in Arizona.

With these new affiliations, KPSW Channel 43 in Phoenix and KQBN Channel 14 in Tucson, Azteca America reaches 26 markets, covering 63% of U.S. Hispanic households, introducing its programming to the ninth and twenty-fourth largest Hispanic markets in the United States, respectively. As a result, Azteca America now covers 12 of the top 15 Hispanic markets.

Hispanics represent a significant proportion of Arizona’s total population, as one out of every four people living in the state is Hispanic, of which 82% are Mexican. In Tucson, 32% of the population is Hispanic, while in Phoenix this proportion is 23%.

“We are thrilled to introduce our programming to Arizona, a state that shares a long history with Mexico,” said Luis J. Echarte, Azteca America’s President and Chief Executive Officer. “The increase in coverage and growth of Azteca America is a result of the quality of our programming and continues to be our strategic priority.”

The two new affiliates are added to Azteca America’s 24 existing markets, including Los Angeles, New York, Miami, Houston, San Antonio, San Francisco- Oakland-San Jose, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Monterey-Salinas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Naples-Ft. Myers, Wichita, Oklahoma City, Reno and Victoria.