TNT LatAM Re-launches With New Look.

Beginning on July 1st, TNT Latin America introduces its new logo and on air look, wrapping up a transformation process that made the signal one the favorite cable networks in Latin America.

“The new logo is the culmination of a process that has taken TNT to be one of Latin America cable television leaders. Our network left behind that black and white classic concept to make room for contemporary movies, box-office hits and major Hollywood stars”, stated Rick Perez, vice president and managing director of TNT Latin America.

On the part of the network’s web site, www.tntla.com, the logo change also features a new design. The renewed presentation of the site will be even more dynamic and easier to surf. Among the great innovations, it features TNT’s exclusive Mr. X, a film, showbiz, music, and fashion critic. The site will still keep its successful section’s Cinema a la Carte, Critic On-line and games.

TNT made its first arrival to Latin American homes in January 1991. Back then, it had been conceived as a classic movies channel with great productions like Gone with the Wind The Wizard of Oz, Singing in the Rain and Citizen Kane.

Little by little the network evolved, always with the aim of pleasing the audience. In this sense, by the mid ’90s, sport events like golf, European soccer and the NBA were included on the programming. These gave place to live broadcast of the major events of Hollywood motion pictures industry, the Screen Actors Guild Awards® and the Academy Awards® that are currently broadcasted on the original language with Spanish digital subtitling

By the end of the 90s, TNT focused on entertaining the audience according to their historical and cultural background. Thus, in early 2000, an exclusive signal for each of the major markets (Argentina, Brazil and Mexico) is launched. This enables TNT to schedule movies taking special account into their audience’s taste and, at the same time, makes it easier for sponsors to reach their target audience