Rosenthal @ Caballero TV & Cable Sales.

Caballero TV & Cable Sales, Inc. targeting young Hispanics in every major Hispanic market in the U.S. and Puerto Rico, today announced that Barbara Rosenthal has joined the company as Senior Account Executive.

“Having previously worked in the radio industry for over twenty years, Barbara brings a strong knowledge of the broadcast industry that can easily be applied to the television and cable sectors,” commented Eduardo Caballero, CEO.

Rosenthal, in her new role as senior account executive, will support the ongoing sales efforts in the Northeast Region for Caballero TV & Cable Sales, targeted at the largest Hispanic advertising agencies. She will also be responsible for leading and managing all aspects of assigned client accounts, predominantly in New York City and Chicago, and developing fruitful relationships and business from prospective clients in target markets. Her previous roles as a senior account executive offer extensive experience serving clients, building client relations, managing creative projects, implementing promotions and facilitating sales and planning meetings. Rosenthal will be based in the company’s New York office.

Formerly, Rosenthal worked as an independent contractor for Radio Disney in New York, developing new business and selling prospective clients in the child and teen markets in New York and other markets throughout the U.S.
Other positions include senior account executive for the following: HBC-WADO Latino Group and SBS Network’s WSKQ-FM/WPAT-FM, both located in New York.