Fernández Racing Winning Big For Hispanics In Racing.

The colors of the Mexican flag shone brightly this weekend at the Portland International Raceway (the setting of the G. I. Joe’s 200 race) as Adrián Fernández earned his first win for Fernández Racing as the only active owner/driver of the Champ Car series. As the official beer sponsor of the race, Tecate was on hand to commemorate the triumphant finish for Fernández Racing.

“This is the first win for Fernández Racing and I am very happy,” said Fernández, #51 Tecate/Quaker State/Telmex Ford-Cosworth/Lola/Bridgestone.

“We have been trying to do this for a long time and finally everything came together. This is one of the most important wins of my career for sure. Tecate was a sponsor here so it is great to be on the podium for them and for Quaker State and Telmex. It is tough to win in this series as a driver because it is so competitive, and to do so as an owner/driver really means a lot.”

Fernandez currently sits fifth in the championship standings.

As Fernández approached the winner’s circle, he was greeted by mariachi music, a dozen red roses, Chicas Tecate and over-the-top cheers and praise by crowds of race fans.

Thousands of race fans attended the weekend event and were exposed to the Tecate brand via on- and off-track signage at the race, and at the various beer gardens throughout the event.

The sponsorship agreement also brought Tecate national and international media exposure via the television broadcast of the race on SPEED Channel, CBS network, and Fox Sports en Español. Tecate also enjoyed increased visibility with pre- and post-media coverage via interviews with Fernández by both general and Spanish-language media outlets.

“We are huge fans of Adrián and have followed his Champ Car career for quite some time now,” said Andres Siefken, Senior Brand Manager – Mexican Brands, Labatt USA.

“He has spent the last three years building a first-rate CART Champ Car team from the ground up and we’re enthused to see his hard work and determination pay off with this latest win as both owner and driver.

Our investment in Adrian as a sponsor sends an inspiring message to all Tecate consumers: work hard, stay committed, and you will be rewarded. This is what Tecate is all about.”