Worldlink Signs Rep Agreement With Kingfish Boxing Series.

WorldLink will oversee advertising sales for the new Kingfish Boxing Series, it was announced today by Anna Beth Goodman, founder of Kingfish Boxing Productions, and Toni Erickson Knight, WorldLink Founder and CEO. The agreement includes representation for airings of the Kingfish Boxing Series on FOX Sports World, FOX Sports en Español and FOX Sports Latin America.

Goodman founded Kingfish Boxing Productions with the goal of restoring the lost tradition of professional boxing in the city of New Orleans where she resides with her husband, actor John Goodman. Originally, a monthly series of boxing shows that featured world class, as well as up and coming fighters, Goodman’s company quickly became widely recognized in the boxing community as a forum where fighters could display their talents in a highly competitive atmosphere void of favoritism and politics. With this premise, Goodman translated her vision into an exciting new television series that has become a refreshing new standard in the industry.

The Kingfish Boxing Series features two major boxing events per month through the end of 2003. Fighters in all weight classes with sanctioned rankings from the World Boxing Council (WBC), International Boxing Federation (IBF) and World Boxing Organization (WBO), and within the top ten of each boxing organization are featured. Young and upcoming stars of the future will fight in the series, as well.

“Having hosted some of the most legendary bouts in boxing history, Kingfish Boxing is tapping into a rich tradition of New Orleans boxing that is sure to be a hit with fans of the sport,” said Erickson Knight. “The Kingfish Boxing Series presents advertisers with a unique and exciting environment in which a number of targeted sponsorship opportunities are available, including on-air, product integration and on-site branding.”

“With extensive experience in Sports, U.S. Hispanic and Latin American markets, and with their broad expertise in ad sales, WorldLink is the ideal partner for the Kingfish Boxing Series,” said Goodman.

The Kingfish Boxing Series is available throughout the United States and Latin America. In the U.S., it airs on leading national cable network FOX Sports World, which reaches 20 million cable households in the U.S., as well the 24-hour Spanish-language sports network FOX Sports en Español, which reaches more than 5 million cable households in the U.S. Both networks are also available to DIRECTV and Echostar subscribers.