Telemundo Begins Production On ‘La Cenicienta’.

Telemundo Network announced the start of production on “La Cenicienta” (“Cinderella”), a nightly reality love story for primetime starring Eva Tamargo Lemus from NBC’s “Passions” and produced by Galán Entertainment.

The one-hour series is a love story featuring 23-year-old Minerva Ruvalcaba, a real-life Cinderella who is living out a once in a lifetime opportunity to find her Prince Charming from among 20 handsome suitors vying for her hand. And, like many Latin ladies, Ruvalcaba will not choose her Mr. Right without the help of her family, her friends, an astrologer and a very real priest, el Padre Alberto. “La Cenicienta’s” host is Tamargo Lemus), who portrays Ruvalcaba’s “Madrina” (or godmother) and confidante, who also plays a vital role in the final decision.

“We congratulate Eva on her new endeavor,” says Senior Vice President, Daytime Programs NBC, Sheraton Kalouria. “This extraordinary Latina will bring the same excellence to her work in Spanish for Telemundo that she brings to her central role on NBC’s ‘Passions.’”

“I am very excited to be working on ‘La Cenicienta’,” says executive producer Nely Galán. “The series will play like a telenovela, meaning it will air nightly and have a story arc. I love the idea of combining a very Latino format like the telenovela with the reality genre. It’s a new twist on reality programming.”

“Telemundo is delighted to be working with Galán Entertainment,” says Jim McNamara, President & CEO of Telemundo. “The company has been a supplier of groundbreaking programming in the past and we look forward to another success with ‘La Cenicienta.’”