Gannett Co. Launches Spanish Language Weekly In New Jersey.

Gannett New Jersey launched a Spanish-language newspaper, Nuestra Comunidad, as well as the website www.njcomunidad.com, to reach Hispanics in central New Jersey.

The weekly newspaper debuted at 36 pages, with a circulation of 20,000 copies, says Louis Avila, Gerente Comercial, and marketing person behind two other successful launches in Los Angeles and Miami. Nuestra Comunidad will be distributed every Friday at over 200 locations, primarily in Perth Amboy, New Brunswick, Carteret and other key areas of NJ in smaller quantities- all areas with a high concentration of Hispanics. “The idea is to transfer the Home News Tribune (Asbury Park Press) product, which concentrates on local news, and provide that to those communities,” says Enrique Lavín, editor of Nuestra Comunidad. The newspaper includes translations of news by Gannett NJ staffers as well as independently produced content by the Nuestra Comunidad staff.