Caballero TV & Cable Sales To Rep TeleviCentro In Puerto Rico.

Caballero TV & Cable Sales, Inc. announced the closing of a new exclusive representation agreement with Televicentro de Puerto Rico.

“By adding Televicentro to our roster of stations, we now have the advantage of offering advertisers the Puerto Rico market with a population of 3.9 million and 1.2 million television households,” said Eduardo Caballero, CEO, Caballero TV & Cable Sales. “Televicentro has island-wide coverage and it is the number one prime time station, Monday – Friday, offering high quality programming geared towards the general audience,” he added.

Televicentro offers its viewers locally produced Spanish language programming specifically targeted to the island’s audience, including local news, variety shows, blockbuster movies (first run), original special events and made for TV movies. Additionally, the station features locally produced sitcoms and game shows, imported soap operas, and syndicated talk shows. Televicentro provides complete broadcast and TV production support for campaign launchings and new business developments with its state-of-the-art studios.

“We have positioned our station as the local alternative in Puerto Rico, producing more local news and local programming than any other station, which is specifically designed for our audience. We have the largest production studio in the Caribbean,” commented Jonathan Garcia, Vice President of Sales and Marketing, Televicentro. “We look forward to working with Caballero, a pioneer in Hispanic broadcasting, to strengthen our brand recognition in the U.S. market,” he added.