Publicis Healthcare Group Launches.

Publicis Groupe announced the formation of the Publicis Healthcare Group, which will align the Groupe’s remarkable healthcare assets into three major brands operating in North America, a global division consisting of two brands, and a specialty group. Publicis Groupe’s President and Chief Operating Officer Roger Haupt will lead the new organization.

“After a careful review of our capabilities in global advertising, marketing, medical education, consulting, sales outsourcing, and more, we have determined how best to align our businesses to maximize our ability to service clients around the world,” Roger Haupt said. “The new organization has been developed to meet client needs in an increasingly competitive market.”

In North America, the new Group will consist of Klemtner Group, headed by Gavin Scotti; Medicus Group, headed by Nick Colucci; and Nelson Communications, headed by Fred Kellogg. Each of these agencies will continue to operate independently and will have preeminent capabilities in advertising, promotion and medical education.

The global division, consisting of Medicus Group and Saatchi & Saatchi Healthcare, will work collaboratively with Publicis Healthcare Group’s agencies in North America as well as independently for global, regional and local clients.

Roger Haupt said Publicis Healthcare Group is currently working on a country-by-country basis to align the various Publicis Healthcare Group brands with one of the two major international networks.

Glenn DeSimone, formerly chief executive officer of Medicus Group, will head the global division, reporting to Roger Haupt. Max Jackson will lead the European operations, and David Lewnes will be responsible for agencies in the
Asia Pacific region.

The Publicis Healthcare Specialty Group will consist of those companies previously in the Nelson, Medicus and Klemtner brands whose services lie outside the core advertising and education offering. They will provide marketing and sales support services and additional resources to grow clients’ brands effectively and efficiently. Sion Boney will head the Publicis Healthcare Specialty Group, reporting to Haupt.

“We believe there are tremendous opportunities for Publicis Groupe in healthcare communications and education around the world. As a result, we are applying very substantial expertise and resources to grow these operations,” Roger Haupt said.