Fruit of The Loom @ Grupo Gallegos.

Fruit of the Loom has named Grupo Gallegos as its Hispanic agency of record. Grupo Gallegos will handle Hispanic strategy, creative, media planning and buying. As the newest addition to the Fruit of the Loom team, Grupo Gallegos will help introduce Hispanic consumers to the beloved Fruit of the Loom Fruit Guys. Billings were undisclosed. The Richards Group is the agency of record for Fruit of the Loom.

“We were impressed with Grupo Gallegos’s proven experience in Hispanic marketing,” said John Shivel, vice president of advertising and communications for Fruit of the Loom. “Grupo Gallegos clearly understands how to market an established brand with icons‹like the Fruit Guys‹and integrate a successful brand into the Hispanic marketplace.”

“We are excited to be working for Fruit of the Loom,” said John Gallegos, principal of Grupo Gallegos. “Fruit of the Loom is an incredible organization, and we are honored to be entrusted with this global brand.”