LatinWorks Launches Spanish Website For Beech-Nut Baby Food.

LatinWorks, announced the launch of a Spanish version of http://www.beechnut.com . The site will provide important content to Spanish speaking parents seeking much needed information on baby nutrition and quality products for their children.

Demonstrating their commitment to the Hispanic community, Beech-Nut Naturals is the first of baby food leaders to create a Spanish language web site. The 23-page web site features an array of offerings and tips for parents.

“Beech-Nut believes in the value of communicating with parents in their native language to better serve our customers,” said, Earl Justice, senior product manager for Beech-Nut Naturals. “With the help of our innovative Hispanic agency, Beech-Nut delivers quality products and content to Spanish speaking parents who are looking to offer their babies the best in nutrition.”

“LatinWorks is excited to help bridge the gap between Spanish speaking parents seeking relevant content for their families online,” said Sergio Cocú, chief creative director at LatinWorks. “The site itself is in perfect synergy with the Spanish advertising campaign, helping keep the brands identity in tact. It offers both the attractive visuals and important nutritional information.”