Schoenberg – Director of Marketing & promotions @ Urban Latino TV.

Urban Latino TV announced that Adam Schoenberg will join the team in New York as Director of Marketing and Promotions.

Schoenberg, a graduate of Ramapo College of New Jersey will assist the program in its efforts to garner third party promotional and marketing partnerships in it’s over 40 markets across the country. Schoenberg previously assisted Universal/Motown records in both their sales and marketing departments and launched AJS Management, Ltd., an entertainment management firm. He recently negotiated the company’s merger with Bishop Entertainment, to form OneLine Media, a multi-dimensional entertainment entity.

“Adam is a great addition to our growing team and represents our commitment to grow the Urban Latino’s influence and awareness via third party marketing and promotional campaigns in each of ULTV’s major markets” states Robert Rose, Executive Producer for the program.

By partnering with radio, print and event marketers in just a few select Latino markets, we’ve been able significantly raise the profile and awareness of the show to our target market, young U.S. Latinos” Rose continues. “Adam will greatly speed up and facilitate the roll out of our marketing programs to all our major markets and build upon the national and local efforts recently put in progress”

In addition to building third party cross promotional platforms in each market, Schoenberg will be responsible for implementing media and advertiser sponsored efforts while coordinating all Urban Latino TV’s national and local event and grassroots marketing initiatives in coordination with Urban Latino Magazine and other partners.

The show is currently airing new episodes for the spring 2003 season and already has lined up promotional radio, print and event marketing partnerships in Los Angeles, New York, Chicago and Miami.