Sobre Ruedas Magazine Launches.

Sobre Ruedas, a new, nationally circulated Spanish language magazine will hit the market by September 2003. Megazines Publications will produce this high quality publication and distribute it together with America’s leading Spanish language newspapers.

Focused in the auto industry, the highly targeted editorially product will be aimed primarily at capturing the interest of men, in 32 full color pages, half editorial content, half advertising. Edited and printed in the US on magazine quality paper, Sobre Ruedas will be placed within the auto section of each of the selected newspapers.

“This established distribution system will position Sobre Ruedas as a viable media alternative for advertisers interested in national coverage. With an initial audited circulation base of over 630,000 copies, the magazine will reach the largest readership of any comparable US Spanish language publication,” said Roberto Sroka, Vice President of Sales.

“Sobre Ruedas will provide our advertisers with a medium that gives them both large audience reach as well as positive editorial environment at a very efficient Cost Per Thousand. The dynamic growth in the amount of advertising directed at the US Hispanic market makes this an excellent moment to launch,” pointed out Reinaldo Acosta, General Manager, of Megazines Publications.

“The readers of our newspaper partners will receive, free of charge, a first class, well-developed publication containing interesting, entertaining and relevant content”, added Jaime Florez, Megazines’ Editorial Vice President.