Convenient Baby Care Supplies Appeal To On-the-go Parents.

Convenience has long been the key to winning consumer favor in the United States, and now marketers are extending a measure of handiness to the population that needs it most: parents. According to The U.S. Market for Baby Care Supplies, a newly published Packaged Facts report available at MarketResearch.com, roll-on diaper rash ointment and disposable changing pads are the new baby supply products to watch, mostly because these items perform the important function of making life a little easier for caretakers.

Parents have long yearned for baby care products that are easy to transport and simple to use. Baby wipes spoke to these parental demands and have enjoyed tremendous success since their development in the late 1970s. The market for products that take a similar convenient approach to different baby care needs is vast.

“The biggest trend in the baby care products industry is clearly convenience,” said Don Montuori, Acquisitions Editor for Packaged Facts. “In today’s families both parents often work and time is of the essence. Products that can cut down on diaper changing time or are easily portable have won big fans. Some suppliers have finally started to catch on to the enormous demand for easy-open and on-the-go products, but this segment of the market is still rife with opportunity and demand.”

The U.S. Market for Baby Care Supplies is the final volume in a series of three reports from Packaged Facts on products for the infant, toddler and preschool demographic. The reports provide detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2007.

For more information at http://www.PackagedFacts.com