Telemundo & Global Insight U.S. Hispanic Market Study.

Telemundo announced the publication of “Snapshots of the U.S. Hispanic Market.” The report compares Hispanic and non-Hispanic demographic trends, product category values, and broad economic forecasts and was developed by the much-credited Global Insight, Inc., formerly known as DRI / WEFA.

The report is a tool as advertisers work to better understand the full economic and business potential of the Hispanic consumer and reach this increasingly important market. Specifically, the research examines population growth, economic power and the dynamics in 10 of the most important product categories with current values and projections to 2020.

The results clearly indicate the current and growing health of the Hispanic consumer market as compared to a total population and economy which is experiencing negative to flat growth.

“The power of Telemundo is firmly rooted in the value of the Hispanic consumer. This Snapshots report helps us, our partner agencies, and advertisers better understand market dynamics and projected growth in key categories. We are proud to present this important resource to corporate America in order to highlight the huge business opportunity made available to advertisers when they address this market through Telemundo,” said Steve Mandala, Executive Vice President, Telemundo.

“The Hispanic consumer market is one of the most rapidly growing sectors of the U.S. economy,” stated Chris Holling, managing director of Global Insight’s advisory services. “Sales to the Hispanic population is the fastest growing sub-market for almost every consumer product or service. The snapshots of consumer spending by Latinos presented in this report often underscore the importance of this demographic as a significant contributor to sales growth in otherwise slow markets.”