La Opinión Joins Forces With KMEX-TV Univision 34 In Los Angeles.

La Opinión and KMEX-TV Univision 34 in Los Angeles announced the formation of an exclusive cross-promotional agreement.

The joint effort creates opportunities for both media companies to exchange and leverage each other’s editorial coverage as well as allowing the organizations to seek opportunities in cross-promotional activities. In addition, the pairing calls for the two entities to participate jointly in community affairs programs and initiatives that will benefit the Hispanic communities they serve.

Immediate plans call for La Opinión and KMEX-TV Univision 34 to develop a television segment around La Vibra, the weekly entertainment magazine published by La Opinión that is devoted to music, movies, clubs and restaurants and weekly events happening around the Los Angeles area. In addition, during KMEX-TV’s 11 p.m. newscast, key news headlines that will appear in La Opinión the following day will be announced on-air.

” This deal unites the leaders in print and broadcast of Spanish-language news and information in the L.A. DMA market,” says Enrique Kaufer, Marketing Director for La Opinión. “We contribute a strong name brand, the credibility of a reputation that comes with over 76 years of serving our Hispanic market as well as the in depth news coverage that our medium provides. KMEX brings their extensive reach, penetration and visibility within the Los Angeles area to the table.”

“Univision 34 has a commitment with the community of informing, providing educational tips, and connecting them with other communities in the Greater Los Angeles area and the rest of the world” said Patricia Ramos, spokesperson for KMEX-TV Univision 34. “Our partnership with La Opinión reaffirms our unconditional commitment to serve the Latino community as their trusted sources for news information around the clock, 365 days a year.”