Escamilla – Media Director @ La Agencia de Orcí.
March 7, 2003
La Agencia de Orcí & Asociados has promoted Sofia Escamilla to the post of Media Director. In her new position, Escamilla will be responsible for overseeing all media strategy and planning and participating in new business development and agency management activities. In addition, she will continue her former duties, such as managing the department business plan, as well as staffing.
“This promotion strengthens our highly reputed media services department and contributes to the agency’s overall stability and growth,” explains Leon Potasinski, SVP, Director of Marketing Services for La Agencia de Orcí & Asociados. “I have no doubt that Sofia will continue to build our client media activities and marketing programs, as she is quite adept at strategic thinking and identifying unique opportunities.”
Prior to joining La Agencia de Orcí & Asociados, Escamilla was a broadcast negotiator for Western Multicultural Group in Los Angeles, where she handled accounts such as Carl’s Jr., Disneyland, Albertson’s, Bloomingdales, Vons Supermarkets, ABC-TV, and Arco. Her career also includes positions with Ad Americas Advertising (DavisElen Advertising), now known as Castells & Asociados, where she worked on the McDonald’s and Southern California Toyota Dealers accounts.
