Radio Ad Effectiveness Lab Case Study.

The RAEL’s first case study in a series reveals how radio increased sales by 3.6% more than TV — at less cost — in test markets for an over-the-counter health care product. Check out the findings at www.radioadlab.com/raelcs1.pdf. RAEL will continue providing quarterly white papers pertaining to radio’s effectiveness in branding, product movement and product awareness.

To view case study CLICK below (Adobe Acrobat reader required):

http://www.radioadlab.com/WhitePaper.pdf

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http://www.adobe.com/products/acrobat/readstep.html