Levin @ Sí TV.
February 24, 2003
In anticipation of its Fall 2003 launch as the first all English-language, Latino-themed network in the U.S., Sí TV has named Stephen Levin, former executive vice president of advertising sales at Telemundo Network Group, to oversee all network advertising sales.
Sí TV co-founder and co-chairman Jeff Valdez stated, “Stephen is a prominent leader in the advertising community and we are pleased to have him represent the Sí TV brand. His extensive network experience and understanding of the ever changing Latino market will enhance our leadership position.”
Levin commented, “The majority of young Latinos in the U.S. are watching English language television, and Sí TV is the leading producer of programming targeted to this audience. This network will appeal to all young viewers and provide advertisers the ideal medium to reach the fast-growing elusive youth market.”
In addition to his board role with the network, Moctesuma Esparza will produce unique and compelling programming for the network.
