Arbitron Presents To Spanish Language Broadcasters.

Please click on the following link to obtain a copy of the material that was presented yesterday on a conference call regarding the issues of language weighting and an interim Hispanic Market Service.

http://www.arbitron.com/downloads/hispanicinitiatives2-6-03b.pdf

The presenters were:
Owen Charlebois, President, U.S. Media Services

Ed Cohen, Vice President, Domestic Radio Research

Brad Feldhaus, Vice President, Radio Product Management and Client Services

Although some of you asked questions during yesterday’s call, please feel free to contact Owen, regarding general business questions; Brad, regarding the proposed Hispanic Interim Service; or Ed, regarding any specific research questions or population estimate questions.

We welcome your additional questions and input.

Also, we are interested in getting your thoughts on which market you would suggest for a Hispanic test market for the PPM.