La Opinión Digital & Todo Bebé Form Web Partnership.
January 4, 2003
La Opinión Digital and TodoBebe.com have formed a marketing and content agreement. The relationship will benefit U.S. Hispanics who continue to be underserved in terms of Spanish-language baby content and parenting information. This also continues La Opinión’s longstanding commitment to the Hispanic community. Aside from the news, La Opinión provides an informative mix of channels designed to appeal to a wide range of interests. They include Bebés/Babies, Salud/Health. Comida/Food, Vida y Estilo/Life & Style and Tu Casa/Your Home.
“This relationship will give both of our audiences additional resources, most notably Hispanic parents,” said Mary Zerafa, Director of La Opinión Digital. “The partnership will complement laopinion.com’s Bebés channel which provides expectant and current Hispanic parents with articles and columns about infant and toddler care, parenting tips, child health and nutrition. We chose Todobebe since it provides content of the best quality, something our audience expects from laopinion.com.”
“We are delighted to team up with La Opinión and it’s award-winning site”, states Gillian Sandler, CEO and Chairman of TodoBebe. “By linking up with the nation’s largest and most recognized Spanish-language newspaper, we are linking three mediums together-print, radio and the Internet.” TodoBebe.com has over 110,000 club members that receive weekly newsletters, actively participate in forums and access exclusive tools and content written by parenting and medical experts.
