Rabassa – Marketing Director @ HBC Miami.

Hispanic Broadcasting Corporation Miami announced the managerial appointment of Monica Rabassa as Director of Marketing and Special Projects for its four Miami radio stations. With more than 15 years’ experience in the broadcasting field, Rabassa will oversee the marketing, promotions, community service, and public relations departments for WQBA 1140AM, WAQI 710AM, WAMR 107.5FM and WRTO 98.3FM. In addition, Rabassa will work with the General Manager in the strategic planning and communication plans of the stations. Prior to joining HBC, Rabassa was Marketing Research Director for Cisneros Television Group (CTG) where she developed and supervised the Group’s global research operations. Before CTG, Rabassa worked as Marketing Manager of GEMS Television, where she was responsible for U.S. and international affiliate relations, creative services, market strategies and research.

“Monica is a true professional with the credentials, versatility and drive needed to lead the marketing efforts for our stations in this very competitive market,” said Claudia Puig, Vice President/General Manager of HBC of Florida,
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A recipient of four Suncoast Regional Emmy Awards for her outstanding work in network television, Rabassa holds a master’s degree in Business from the University of Miami and a bachelor’s degree in Business and International Economics from Harvard University. Actively involved in various community and civic organizations, Rabassa has been featured in Who’s Who Among International Professionals, and her byline has appeared in some of the most prestigious publications and broadcasting credits across the nation.