NY Ad Club To Celebrate Multicultural Excellence On January 29, 2003..

The Advertising Club will honor advertisers in the multicultural marketplace who “got it right” with a reception “Creatively Correct 2” on January 29 at Lucille Bar & Grill (at B.B. King on W. 42nd) from 6 – 8:30pm. The event will showcase award-winning work from the Association of National Advertisers (ANA) and feature a question and answer session with the winners. ANA presented its second annual Multicultural Excellence Awards in November, recognizing outstanding advertising campaigns targeted to multicultural consumers in four categories. Winning companies and agencies are:

· Hispanic: Heineken USA, Inc., The Vidal Partnership (TV/radio)

· African-American: Pepsi-Cola, UniWorld Group, Inc. (TV/radio)

· Asian: Sears, Roebuck & Co., Kang & Lee (TV)

· General Market: General Electric, BBDO New York (TV)

Creatively Correct 2 will also display work from 11 honorable mentions. They are as follows:

· Hispanic: McDonald’s, Del Rivero Messianu DDB (TV/print); Frito-Lay/Doritos, Dieste Harmel & Partners (TV); California Lottery, Casanova Pendrill (TV/radio), Hyundai Motor America, Dieste Harmel & Partners (TV)

· African-American: Coors Light., Carol H. Williams (TV/radio); Mountain Dew, UniWorld Group, Inc. (TV/radio); Sears Roebuck & Co, Burrell (TV)

· Asian: AT&T International Consumer Long Distance, Kang & Lee (TV/print); Mercedes Benz USA, Admerasia (print)

· General Market: Johnson & Johnson/Band-Aid, McCann Erickson North America

During the networking portion of the reception, all work will be on display in the room. During the brief program, representatives from the winning advertisers and agencies will make short remarks about their campaigns.

More than 100 campaigns were submitted to the ANA – the industry’s trade association dedicated exclusively to marketing and brand building. Entries were judged on their creative excellence and relevance to multicultural consumers by a panel consisting of members of ANA’s Multicultural Marketing Committee.