Consumers Watching TV & Surfing The Internet More.

The latest installment of the CTAM annual Pulse tracking study, Tracking Home Entertainment Usage and Purchase Patterns, finds that home television viewing and surfing the Internet have increased. Specifically, consumers are watching more hours of TV (17.1 hours, up from 15.8 in 2000) and are surfing the Internet more (8.2 hours, up from 6.8 hours in both 2000 and 2001).

Furthermore, U.S. households are well equipped with TVs, CD players and PCs, and consumers are engaging in similar pastimes as in 1998, such as watching TV, listening to music, playing games on TV and the computer, and surfing the Internet. The 2002 survey was conducted with 808 U.S. consumer households.

Additional highlights of the research include:

• Fifty-nine percent of homes have personal computers, and nearly one in two (49%) have Internet access.

• More consumers are spending their leisure time surfing the Internet (48% in 2002 as opposed to 35% in 1998).

• Nearly two in five (37%) households have a PC and a television set in the same room, up from 31% in 2000.

• Homes with DVD players have nearly quadrupled (from 8% to 29%) in the past five years.

• Consumers participating in the survey said they are planning to buy the following in the next 12 months: DVD players (19%), personal computers (14%), high-speed Internet access (12%), and high-definition televisions (6%).

To view charts CLICK above on ‘More Images’.