comScore Partners With The Association Of Hispanic Advertising Agencies.
December 8, 2002
The Association of Hispanic Advertising Agencies (AHAA) in partnership with comScore Networks, Inc., announced the availability to AHAA members of an audience measurement service that accurately reports the online surfing and buying behavior of the U.S. Hispanic population.
The comScore Media Metrix Hispanic Measurement Service is based on the Web-wide buying and surfing behavior of a representative online panel of 50,000 U.S. Hispanics.
The partnership between AHAA and comScore Media Metrix will allow AHAA member agencies access to special introductory subscription terms.
“comScore is delivering the first Internet audience measurement service that reliably measures the online behavior of all U.S. Hispanics, regardless of language preference,” said Ingrid Otero-Smart. president of the Association of Hispanic Advertising Agencies, “This new partnership provides an opportunity for all of our member agencies to subscribe to the service”.
