Mission Foods @ Grupo Gallegos.

Mission Foods has hired Grupo Gallegos as its Hispanic agency of record. Effective December 2002, Grupo Gallegos will handle Hispanic strategy, creative, media planning and buying for the Mission and Guerrero brands.

“The team John has put together at Grupo Gallegos has a wealth of experience with U.S. Hispanic efforts, with a consumer and business-based philosophy, which closely mirrors our own,” said Asima Syed, senior vice president of marketing for Mission Foods. “Marketing to the Mexican and Central American tortilla consumers that are at the core of our business is our first priority, unlike most companies looking to tap into this important market. We believe Grupo Gallegos will bring us fresh, new insights and approaches.”

“Mission has a 40-year legacy of producing quality, authentic Mexican food,” said John Gallegos, principal for Grupo Gallegos. “We are honored to be working for Mission and look forward to a great partnership.”