TV Azteca In Palm Springs.

Azteca America Palm Springs (Calif.) announced their debut broadcast for Tuesday, December 31, 2002 on local Time Warner Cable Channel 19. Currently KYAV is over the air on channel 12 throughout the valley. Azteca America will be the area’s newest Hispanic formatted station with programming transmitted direct from the parent company, TV Azteca in Mexico City.

One of the new station’s competitive advantages will come from programming targeted at Hispanic people of Mexican heritage. Kirkland says, “We’re excited about the fact that its programming strategies are a perfect match to the dominant Mexican profile of Hispanics in the Palm Springs/Coachella Valley area. With 90% of the area’s current Hispanic population being of Mexican heritage, and 93% cable penetration for the market, the company is satisfied that projected audience coverage of the Hispanic community will definitely meet or
even exceed the competition.”