ICOM Expands Capabilities in Hispanic Market.

Recognizing the significance of the growing numbers of Hispanics in the U.S., the ICOM (www.icomagencies.com) network of independent ad agencies, has expanded its multi-cultural capabilities in the U.S.

Two agencies, based on the East and West Coasts, have been approved for membership, and ICOM agency Cramer-Krasselt, Orlando, Fla., recently began collaborating with the network’s Puerto Rican member Arteaga & Arteaga, San Juan, on a project for a financial institution in Florida that is expected to lead to a new campaign next year.

The two new members are al Punto, Tustin, Calif., and The Viva Partnership, Miami, representing more than $20 million in billings.

“Our members have recognized that to provide the best service to clients in this fast-growing segment of the market, we need experts in the U.S. Hispanic market strategically located in this country, and we have found two highly energetic and creative shops with a broad range of experience,” said ICOM Executive Director Gary Burandt.