El Pollo Loco Announces Advertising Agency Review.
October 18, 2002
El Pollo Loco Inc. announced that they have retained the services of Effective Marketing Strategies Inc., a Phoenix-based marketing consulting company, to conduct an advertising agency review on their behalf.
The review will cover strategic marketing and communication assignments for the general market. The agency review will focus primarily on advertising agencies with established offices in Southern California.
The review and selection process will be completed by February. Agencies are invited to submit their credentials by Dec. 11, 2002 by contacting Michael W. Marsak, president of Effective Marketing Strategies at 623/556-2100.
The incumbent agency, Dailey and Associates, will not be participating in the $7 million agency review. “The review will be limited to general market agencies,” said Karen Eadon, vice president and chief marketing officer for El Pollo Loco Inc. “Los Angeles-based cruz/kravetz: IDEAS is our Hispanic market agency of record, and we are quite pleased with their work.”
