Charter Communications @ Castell & Asociados.

Castells & Asociados was recently selected by Charter Communications for the company’s first marketing effort to the Hispanic consumer. Through various tactical media, Castells & Asociados will provide an on-going acquisition campaign to increase Hispanic subscriptions. Initially, the campaign will introduce Charter’s new Latino-tiered package, including value cable programming such as CineLatino, Latin TV, Puma TV, TV Chile and VidaVision. Once the initial strategy is finalized, the account has the potential for a national, multi-dimensional rollout.

“We at Charter were impressed by Castells & Asociados’ passion, enthusiasm and understanding of the Latino marketplace,” states Brian Gruber, Vice President Marketing and Sales, Charter Communications Western Region. “We begin the new relationship with Castells & Asociados with great anticipation and excitement, as we deliver new, valuable Spanish language services to our customers.”