Arbitron Maximi$er Plus – The National Regional Radio Audience Information Service.

Arbitron Inc.announced the release of its new national regional radio audience information service, Maximi$er® Plus.

The Maximi$er Plus service offers access to audience information from every market surveyed by Arbitron in the United States. The Maximi$er Plus service allows radio stations to view ratings information based on custom clusters of stations located across multiple markets and counties.

Maximi$er Plus provides access to a single database containing the full set of diary-level data found in all 286 of Arbitron’s standard Maximi$er local market services, including demographic and socioeconomic coverage like income, education, presence of children and more. Race/ethnicity information is also available for 130 Black markets and 79 Hispanic markets.

Maximi$er Plus data can be assembled by radio groups or stations on a multimarket or county basis. Maximi$er Plus data sets will be released semiannually following the Spring and Fall releases for local markets.

“Maximi$er Plus opens up incredible new opportunities for our clients in both radio and advertising,” said Scott Musgrave, senior vice president & general manager, Arbitron Radio.

“For radio, Maximi$er Plus will allow stations to compete with other media on a broader level and greatly expand their pool of potential advertisers. The equivalent service for advertisers, Media Professional PlusSM, enables agencies and marketers to execute radio buys that match the consumers and retail trading areas they are targeting more easily then ever before,” continued Musgrave.