SiboneyUSA Wins Kellogg National Promotions Account.

Starting January 2003, the new promotional campaigns expect to increase store traffic for key retail partners while remaining relevant to Hispanic consumers. The campaigns will focus on supporting Chicago, Houston, Los Angeles, Miami, New York and San Antonio regions. SiboneyUSA won the account because of their ability to develop fresh and creative ideas designed to strategically position Kellogg’sÒ products in key markets as a leader within the Hispanic community.

Kellogg is highly impressed with the fresh ideas SiboneyUSA presented to reach the growing Hispanic community, ” says Jorge Flores, director of marketing at the Kellogg Company. “SIBONEYUSA demonstrated their ability to be both strategic and creative in their thinking.”

“We’re delighted to have the Kellogg Company as an agency partner, and we’re ready to provide our expertise in consumer package goods to continue to ensure Kellogg Company’s leadership in the Hispanic marketplace,” states Carla T. Mercado, Executive Vice President and General Manager of SiboneyUSA. “Kellogg has a very strong equity in our community. It is a household name among Hispanics here and back home; a brand that Hispanics enjoy and trust because it stands for quality and tradition.”