Over 3 Million Children Currently Live With Gay Parents.

More than 2 million gay and lesbians households in the U.S. currently have children, and the number of children in gay homes is projected to reach 3.4 million by 2004, according to The Gay & Lesbian Market: New Trends, New Opportunities, a new report published by Packaged Facts in partnership with Witeck-Combs Communications, Inc., and available on MarketResearch.com.

In the 1990s, gay men and lesbians spawned a “gayby” boom when they began starting families through adoption and childbirth. A recent survey found that nearly half of childless gays and lesbians express strong interest in having
children.

This “gayby boom” has created a new audience for marketers of children’s products. With gay and lesbian parents projected to spend over $22 billion on items for their children in 2002, marketers have an unprecedented opportunity to appeal to this burgeoning market.

“Parenting has added a new dimension to the gay and lesbian market,” said Don Montuori, Acquisitions Editor for Packaged Facts. “Traditionally, advertising to gays has focused on travel, fashion and liquor. But as gay and lesbian households evolve, so do their spending habits — and a smart marketer should know how to respond to capture these dollars.”

The Gay & Lesbian Market analyzes the evolving structure of and trends among the nation’s 14.2 million gay men and lesbians. Also discussed are geographical concentrations, shopping preferences, attitudes and demographic characteristics of this population, which is projected to have a $608 billion buying power by 2007.

For more information at http://www.MarketResearch.com