Boston Market @ Arnold Worldwide.
September 8, 2002
Boston Market Corporation announced that it has awarded its $35 million advertising account to Boston-based Arnold Worldwide after a national competitive review.
“Boston Market is a brand on the move, and we were searching for an agency partner to develop innovative advertising and integrated marketing plans to fuel our future growth,” said Trey Hall, senior vice president and chief marketing officer of Boston Market Corporation. “Arnold Worldwide has a proven track record for out-of-the-box thinking and marketing campaigns that build sales and clearly establish brand identities. We’re delighted to be working with them.”
“We are proud to be working with Boston Market, a great brand with a bright future,” said Francis J. Kelly III, resident and chief operating officer at Arnold Worldwide. “As Boston Market’s creative partner, we look forward to having an immediate impact on helping them grow their business.”