WPIX-TV @ NYC PR Parade.

Tribune’s Broadcasting’s WPIX Channel 11 (The WB11) will broadcast the 2002 New York Hispanic Day Parade live on October 13, 2002 from Noon to 3 pm. The broadcast, the fourth New York Hispanic Day Parade shown live by WPIX, is notable this year as a cross-media collaboration between WPIX and Tribune Company’s two other New York media properties, newspapers Newsday and

Spanish-language Hoy. The three have been named by the parade committee as “official media partners” for this year’s parade. In addition to three hours of live coverage of the parade, WPIX will sponsor a float, as will Newsday and Hoy. The two newspapers will also share the parade’s main stage with the New York Hispanic Day Parade Committee.

The choices of the Tribune properties as official media sponsors are evidence of Tribune’s outreach to the New York area’s estimated 3,750,000 Hispanics. Spanish-language Hoy is the nation’s fastest-growing Spanish-language newspaper. WPIX Channel 11, (as The WB11, the flagship affiliate of The WB Television Network) is by far the New York area’s top- rated English-language TV station among Hispanic viewers.

The Hispanic Day Parade, which decorates Gotham’s Fifth Avenue from 44th to 72nd Streets with floats, native costumes, music, and dance of the peoples of Spain, South America, and Central America, is the second New York Hispanic event this year for which the two Tribune Newspapers are official media sponsors, the first being June’s Puerto Rican Day Parade.

The WPIX New York Hispanic Day Parade broadcast will feature as hosts “WB11 News at Ten” anchor Jim Watkins and reporters Lolita Lopez, Marysol Castro, and Mathew Garcia. Garcia is a regular on “The WB11 Morning News” seen weekdays from 5:30 am to 8 am and soon to expand to 9 am.