Reebok & Shakira Announce Partnership.

Reebok has signed Grammy-award winning artist Shakira to an endorsement agreement that is being marketed under the brand’s “Sounds & Rhythm of Sport” platform.

Debuting at retail beginning spring 2003, Reebok will showcase a collection of footwear and apparel that captures the spirit of Shakira’s youth, style and energy. These collections will be supported by an integrated marketing campaign, which will include television and print advertisements, outdoor billboards, in-store displays and consumer promotions. Reebok’s first television spot featuring Shakira will begin airing world-wide in April 2003.

“Shakira is a wonderful addition to the Reebok family because she has a distinct style and flair and exudes an extraordinary level of confidence and determination to succeed,” says Micky Pant, chief marketing officer, Reebok.
“She is a vibrant and integral part of today’s youth culture and her success is an inspiration for millions of young men and women around the world,” says Pant.

Shakira is an artist who has succeeded internationally by combining elements of rock, pop, Latin and Arabic sounds into her songs. “My music crosses cultural boundaries to reach today’s youth around the world,” says Shakira. “Reebok understands what young people around the world are all about. By joining their team, I am able to fuse my style and music with
Reebok’s products and marketing to further connect with this global audience.”