Azteca America Network Adds Five New Affiliates & Reaches 35% Of U.S. Hispanic Market.
August 24, 2002
TV Azteca, S.A. de C.V. announced that Azteca America Network has added five new affiliates in five markets, with no associated equity investment from TV Azteca.
Residents of Albuquerque, New Mexico; Austin, Texas; Wichita, Kansas; as well as Palm Springs and Santa Barbara, California, will have access to some of the Hispanic World’s finest programming and production initiatives with the launch of Azteca America affiliates KQDF Channel 25 in Albuquerque, KADF Channel 20 in Austin, KSMI Channel 51 in Wichita, KYAV Channel 12 in Palm Springs, and KSBT Channel 32 in Santa Barbara. These five new Azteca America
affiliates increase the network’s coverage to 35% of U.S. Hispanics and 13 markets nationwide.
“Expanding Azteca America’s distribution based on the success of our programming continues to be a strategic priority,” said Luis J. Echarte,
Azteca America Network’s President and Chief Executive Officer. “Our company is committed to providing content that spans a variety of entertainment categories, and we are thrilled that the addition of these affiliates will increase the options offered to residents in these important market areas.”
The new affiliates add to Azteca America Network’s existing markets, including Los Angeles, San-Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, Reno, Houston, Salt-Lake City, Orlando and Las Vegas.