Acento Handling Albertsons.

Albertsons Corporation announced the appointment of Acento Advertising as its Hispanic advertising agency of record. Acento Advertising’s assignments will include all creative, media placement and public relations responsibilities for the Albertsons, Sav-on Drugs and Super Saver Foods brands.

“We are excited about working with Acento as our new marketing and communications partner for the Hispanic market,” said Pam Powell, Group Vice-President, Marketing for Albertsons Corporation. “They will be a very valuable resource as we increase our level of involvement and support in the Hispanic community.”

“Albertsons has amazing assets and company values, and have shown a great understanding of what it takes to succeed in the market. They have a great management team who’s got a plan that’s clearly on the right track. We’re very excited to be part of their certain success”, said Benito Martínez-Creel, President & CEO, Acento Advertising.

The retailer started the review process last March with 13 selected agencies, then narrowed the field to three finalists. Each was then request to present strategic direction to a marketing assignment. Benito Martinez-Creel, president of Acento, said the shop’s pitch reflected the mind-set of the Hispanic female shopper, and how Albertsons stores could best answer their shopping needs.