PMA: Promotions Marketing Workshop.

The Promotion Marketing Association (PMA) announced the new season of its internationally acclaimed Basics of Promotion Marketing Workshops. Taught by industry executives for the benefit of industry professionals, the “Basics” is a workshop designed to provide attendees with the strategies, tactics, and knowledge needed to succeed in promotion marketing.

This year’s workshop features new faculty comprised of senior marketing executives with more than 140 combined years of experience within the industry. Led by Joseph E. Potocki, Chairman of the PMA Education Committee and originator of the Basics course, the faculty also includes Robert A. Bennett, vice president of marketing at Promotion Fulfillment Center and former Promotion Manager of Proctor & Gamble; Dennis W. Lahey, a seasoned professional in the packaged goods industry who was instrumental in the launch, among others at Kimberly-Clarke, of Huggies Disposable Diapers; and H. Pierce Pelouze, III, president of HPP III and Company Marketing Services Inc., former marketer at Campbell Soup Co., and former Chairman of the Board of the PMA.

The faculty also includes two marketing law attorneys – Stephen P. Durchslag, Esq., a partner in the Chicago law firm of Winston & Strawn, and Michael Barkow, Esq., a partner in Hall Dickler Kent Goldstein & Wood LLP, legal counsel to advertising, marketing and promotion agencies nationwide.

“Promotion is the strategy of choice for marketers right now and whether you’re beginning your career or taking on more responsibility within your company’s marketing department, the Basics workshop is the answer to your marketing needs,” said Claire Rosenzweig, CAE, president, Promotion Marketing Association. “In the current economic atmosphere, companies must take advantage of every possible advantage available. The Basics provides this advantage and produces sharper, more strategic marketers. This education can be the difference between successful campaigns and growth or business-as-usual.”

Understanding that different companies have different needs, the “Basics” has been adapted to fit marketers’ requirements and needs by offering a variety of educational formats. This season, the PMA is happy to present one, two and three-day workshops that include lectures and hands-on projects, as well as general sessions on both consumer and trade promotions, case study evaluations and the opportunity for attendees to design and develop their own integrated marketing promotions. Additionally, attendees learn about copyright, trademark and intellectual property laws during sessions on the legal components of promotion marketing.

Marketing professionals on both the client and agency side will continue to benefit from the education and networking opportunities available at Basics seminars. Additionally, the PMA offers in-house opportunities for agencies and marketers alike who are interested in a more tailored, and issue-sensitive program.

The 2002-2003 “Basics” conference schedule is as follows:

New York, Sept 17-19, 2002
Chicago, September 25, 2002
Los Angeles, October 22-24, 2002
St. Louis, December 4-5, 2002
Dallas, January 22-23, 2003
Los Angeles, February 11-13, 2003
Chicago, March 26-28, 2003
San Francisco, May 13-15, 2003
New York, June 3-5, 2003

More information about the 2002-2003 Basics Seminar season is available by calling PMA headquarters at (212) 420-1100 or visiting http://www.pmalink.org

About the PMA Established in 1911, the Promotion Marketing Association, Inc. (PMA) is the premier trade association representing the over $350 billion promotion marketing industry. Its mission is to be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information, and interaction for marketers. As the world’s leading non-profit promotion marketing trade association, PMA’s members include many Fortune 500 corporations, top promotion agencies, suppliers of promotional products and services, law firms and academics. Championing the highest standards of excellence and recognition in the industry, PMA’s objective is to foster a better understanding of how promotion builds brand equity and its importance in the overall marketing process. For more information about the PMA, visit the Association’s Web site at http://www.pmalink.org, e-mail at pm*@pm*****.org, or call (212) 420-1100. The PMA is headquartered in New York City.