Tequila Cazadores @ La Agencia de Orcí For Strategic Assignment.

Bacardi USA, Inc. has chosen La Agencia de Orcí & Asociados to conduct a strategic assignment for Tequila Cazadores. Starting in September 2002, La Agencia de Orcí will conduct research and create what the agency calls a Share of Heart marketing strategy for Tequila Cazadores. By utilizing Share of Heart and determining the inherent relationship between a brand and the Latino consumer, La Agencia de Orcí has helped establish several other clients as #1 in the Hispanic marketplace.

Working with La Agencia de Orcí, Bacardi will focus on expanding the Cazadores brand in the United States, one of the international markets with the greatest potential for Bacardi and where the company has significant presence. La Agencia de Orcí won the Bacardi USA, Inc. Tequila Cazadores account from a review that included 20 agencies.

“The Cazadores brand of Tequila is another wonderful example of how many companies are recognizing the opportunity to market to U.S. Latinos,” states Hector Orcí, CEO of La Agencia de Orcí & Asociados. “We are proud to be part of Bacardi USA’s growth. We know the U.S. Latino market, we understand the target consumer and their behavior. We live the client’s challenges and we can show the results that the brand is looking for.”