Casa Creativa Launches In Dallas.

Casa Creativa, LLC, a creative advertising agency founded by Dallas broadcast veteran, Steven Humphries, has opened in North Dallas. Humphries, a 25 year broadcast veteran commented “for years I’ve noticed a void in quality production on both a local and regional and national level in both Spanish and English… Casa Creativa, will attempt to fill that void”.

In making the announcement, Humphries also announced the Casa Creativa management team as follows:

Robert Blough has been named CEO. For the past ten years Blough owned and published two highly successful publications; South Texas Health and Fitness and Child Magazine. He recently sold the publications to a division of Clear Channel. Prior to owning his own business, Blough spent ten years in broadcasting where he worked with Humphries.

Janie Robleo-Humphries has been named Director of Account Services. Mrs. Humphries previously served as Central Region Account manager for Caballero Television (MasMusica TeVe) under husband, Steven Humphries.

Fernando Peres del Rio has been named Director of Creative Services. Peres del Rio is an Addy award winning cinema photographer and producer. He has worked in the film industry in Texas for the past ten years.

Juan M. Zuani has been named Director of Production. He previously served as the Director of Operations of Caballero Television (MasMusica TeVe) under Humphries. Zuani is know throughout the industry for his voice over talent, as he has been heard on national radio/tv commercials for years, which include Verizon, Burger King, Budweiser, just to name a few.

Joseph Scott has been named Associate Director of Production. Joe has worked in the advertising agency business as a writer, video editor and producer for the past ten years.

Humphries, who most recently served for the past five years as co-founder and COO of Caballero Television (MasMusica TeVe) has served in executive positions with the two largest Spanish broadcast groups, Hispanic Broadcasting Corporation and Spanish Broadcasting System in Dallas and Los Angeles.

Humphries said “I’m not going to be involved in the day to day operations of the agency… that’s why we have such an incredible management team, all of whom own a piece of the company.”

Casa Creativa has already landed its first national account with the production of “Mia Hamm’s Soccer Secrets”. Casa will also place the direct response campaign, which is about to launch. Additionally, the company has landed three local DFW automotive clients, Toyota of Irving, Chaparral Dodge and Leadership Ford.