AHAA: Hispanic Ad Leaders Heat Up Miami – Corporate Underspending & Future of Advertising.

AHAA’s 13th semi-annual conference brings together Hispanic advertising’s best to explore important issues facing the advertising industry

The Association of Hispanic Advertising Agencies (AHAA), the leading organization of firms that specialize in marketing to Hispanic consumers, will provide a true “360 degree” learning experience for attendees at their 13th Semi-Annual Conference in Miami. Conference highlights include:

On Thursday, September 12th, the HispanicAd.com Forum webcast at 12 noon (East Coast Time) brought to you by Yahoo en Español, Fox Sports World Español and PRNewswire.

On Friday, September 13th, where AHAA will release the follow-up findings to their last research study, Missed Opportunities: Vast Corporate Underspending in the U.S. Hispanic Market.

An in-depth look at some of the most under invested sectors in the Hispanic market and how Hispanic marketers can change this reality.

Panels exploring the current trends and future of advertising, how to get clients coverage in the news and the benefits and pitfalls of executing truly integrated online/offline campaigns.

The HispanicAd.com ‘Advertising executive of the Year 2002’ and the ‘Creative Director of the 2002’.

On Saturday, September 14th, the 4th Annual Advertising Age Hispanic Creative Advertising Awards Gala will honor the best work in television, radio, newspaper, magazine, out-of-home and interactive media.

WHEN: September 12 – 15, 2002

WHERE: Eden Roc Resort and Spa
4525 Collins Ave
Miami Beach, FL

The Association of Hispanic Advertising Agencies ( http://www.ahaa.org ), is the national organization of firms that specialize in marketing to the nation’s 40 million Hispanic consumers. AHAA’s member agencies represent more than 97% of the industry.