Más Allá De Los Ratings: Information to Help You Grow Hispanic Radio.

You know that Hispanic radio is a great place to be today. Census 2000 has made official what Spanish-language broadcasters have known for some time—the size and buying power of the U.S. Hispanic population are growing by leaps and bounds. The more than 700 radio stations nationwide that program some type of format aimed directly at the Hispanic listener are serving a very important consumer group indeed.

With this first issue of Más allá de los Ratings, prepared by Arbitron specifically for our clients who target Hispanic listeners, we are providing you with additional information to help you tell your story to advertisers and get them on board. We will keep you updated once per quarter about what Arbitron is doing to help you program and sell your stations more effectively. If you have questions or ideas about topics you would like to see in future issues, please contact Laura Ivey.

Summer 2002 • Issue No. 1

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