ACNielsen & Lumina Americas Launch Hispanic Marketing Service.

ACNielsen U.S. and Lumina Americas Inc. announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions. The joint service, E2E Hispanic Market Solutions, will provide companies with a complete marketing package – from conducting market research and developing an integrated marketing plan to executing the plan and assessing the results.

Nick Sorvillo, senior vice president, ACNielsen Homescan, said, “This new service is designed to make it easier than ever for companies to serve the growing base of Hispanic consumers in the United States. Too often companies have to cobble together the work of several marketing agencies to accomplish their objectives. With this service, we are providing a one-stop, start-to-finish solution for successfully reaching Hispanic consumers.”

Carlos Rossi, COO of Luminas Americas, said, “We are very excited about partnering with ACNielsen. Together we have tremendous analytic tools for gaining a unique and powerful understanding of Latino consumers in the United States. With this unprecedented service, we can provide companies with very specific go-to-market Hispanic marketing plans. We are also positioned to offer companies without Hispanic agencies our complete integrated marketing services, which encompass
strategic planning, creative development, media and execution.”