Papel Media Network Launches On-Line Newspaper Tracking Service.

Put an end to sightless planning. Papel Media Network launches a unique and unprecedented in-newspaper-advertising tracking service. Ideal for developing competitive analysis and benchmarking, this extraordinary planning tool provides information such as; media spending, share of inches, view photographs, compare creative strategies, among other key market facts.

“We started this division in response to very specific needs from our clients. They required information that offered a better grasp on Hispanic Newspaper activity; a tool that could be used by everyone involved in the planning process. They desired a place where creative minds could expand their ideas, account services could prepare professional and comprehensive reports, and media planners could confidently analyze their ROP environment…” said John Trainor, founder and CEO of Papel Media Network.

“In order to make sure that this tool would be useful, we consulted with several industry leaders from the top Hispanic ad agencies in the country who greatly contributed their ideas and recommendations.”

This unparalleled database currently holds over 74,000 fields of data and is updated quarterly.

“This new service allows us to analyze actual category activity and thus make better-informed recommendations,” said Jeremy Water, Marketing Manager for Valassis Hispanic “The new Papel system utilizes real-life data and provides photographs of the ads. These tangible elements offer the peace of mind and confidence necessary for clients, who in the past may have shied away from Hispanic print, to commit.”

The information provided is based on a statistical sample gathered from the top 27 Hispanic DMA’s (Designated Market Areas) and include the following 17 categories:

* Alcoholic Beverages and Tobacco.
* Amusement Parks.
* Appliances.
* Arm Forces.
* Automotive.
* Banks.
* Clothing and Accessories.
* Department Stores.
* Grocery Retail.
* Health Care.
* Investment and Securities.
* Money Transfers.
* Package Goods.
* Restaurants.
* Telecommunication (Long Distance, Wireless, Pagers and Local).
* Travel.
* Video, Music and Entertainment.

For more information at http://www.papelmedia.com