Multicultural Consumer Credit & Finance Conference.

Strategic Research Institute announces a first-of-its-kind forum featuring specific challenges and opportunities facing credit card companies, mortgage companies, leasing firms and consumer finance companies seeking to leverage the rapidly growing ethnic consumer segment with an estimated purchasing power of $1.2 trillion. Panelists include representatives from MetLife Bank, Discover Financial Services, H&R Block, MBNA, Terra/Lycos, Merrill Lynch, Consumer Bankers Association and Fannie Mae. The country’s leading experts involved in direct marketing, e-marketing and telemarketing services will share effective customer acquisition and retention programs that are specific to African-American, Hispanic and Asian-American market segments. To learn more about the conference, contact Rupa Ranganathan at 212-967-0095 x252 or e-mail rr**********@sr*********.com. You can also logo onto http://www.srinstitute.com/ci262 for full agenda preview and
registration.

Topics to be covered are:

— Profitably expand customer base by reaching growth markets with a purchasing power of $1.2 trillion
— Develop trust and loyalty from a Spanish-preferred or multilingual consumer base
— Translate research insights into profitable new product launches
— Maximize value of marketing dollar by examining co-branding opportunities
— Obtain internal buy-in for multicultural market development programs and campaigns
— Network with an array of experts with specialized expertise in cross-cultural marketing, credit, risk management and collection products.