Foster Farms Launches New Hispanic Effort.

Foster Farms announced the launch of its latest advertising spots created specifically for the U.S. Hispanic market. The new spots build upon the success of the Foster Imposter campaign and include three new TV spots (Bounce, Car Wash and Doctor’s Office) and two new radio spots adapted from TV (Bounce and Car Wash). The radio spots are new to the campaign, and it is the first time in the company’s history that radio advertising will be used for the Hispanic market. The TV spots, Bounce and Car Wash, began airing this week in eight California Hispanic markets along with their radio counterparts airing in Los Angeles.

“Hispanic consumers are a key component of Foster Farms’ existing consumer base and continue to play an instrumental role in our long-term growth. Wefeel it is critical for us to maintain a strong focus on this market, and to continue developing marketing campaigns specifically tailored to the Hispanic consumer,” explained John Bartelme, director of marketing services for Foster Farms. “We’re very excited with the new spots, and are looking forward to rolling out other elements of our Hispanic marketing program in support of our commitment to the Hispanic community.”

The new spots continue the comical storyline of two out-of-state, junk-food eating chickens that try to masquerade as fresh Foster Farms chickens. In Car Wash, the Imposters try to “freshen up” by driving through the car wash with the windows down. In Bounce, while flirting with two Latinas in a low rider, the Imposters try to show off their 1967 Plymouth Belvedere’s new suspension system with disastrous results. And in Doctor’s Office, they’re reminded that a pizza is no substitute for being corn-fed.